3.1 Pitch - Initial Ideas

The brief I have chosen is as follows:
A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

• a website homepage for the film
• a film magazine front cover, featuring the film
• a poster for the film

That specific brief was picked as I thought it would allow me to develop the skills I had acquired in the previous year, not only this but I also thought it would allow me to learn new things and branch into a new genre that I hadn't looked into before. A teaser trailer was something I hadn't heard of before and after having it explained to me thought it would be something different to do and liked the idea of having a challenge.

There are going to be quite a few planning stages that I am going to need to undertake before being able to produce my teaser trailer. Before producing the teaser trailer this biggest planning I am going to have to undertake is coming up with an idea that the trailer can be based on. To do this I am going to have decide on a genre, after deciding on the genre, I am going to have to think of a brief beginning, middle and end to allow me to try and produce a successful trailer. After deciding on the sypnosis of the teaser trailer, writing a script will help me to ensure everything is pieced together in the right order.

Deciding on the genre is going to be crucial as this is probably the biggest thing the teaser trailer is going to be based on, being a teaser trailer means it gives very little away, however the one thing it should give clues towards is the genre, therefore I need to ensure I cover all areas of the specific genre I intend to choose. The genre I have decided to choose is Horror. Horror is a genre that I have had very little to do with so I thought it would be something different to do and would allow me to look deeper into a genre that I would say would be my least favorite. Although it may seem silly doing a genre I haven't dealt with much, I thought it would be a challenge and something different to do. This means my trailer needs to follow as many horror conventions found in a teaser trailer as possible, these conventions include

• darkness
• suspense
• confusion
• a sense of lost
• eary voices
• isolated locations

A teaser trailer is a little different to a normal film trailer, a teaser trailer is very short usually lasting around two minutes, the biggest difference between a teaser trailer and a normal film trailer is that the teaser trailer never ever gives anything away, usually it only gives enough away to allow people to learn about the genre of the film compared to a film trailer that has clips from the film and sometimes allow people to grasp quite a lot. A teaser trailer is very basic, therefore in order to fit the brief I am going to have to give very little away of what it's about but ensuring that I allow people to learn of the genre.