1.5 Research - Primary Research

Before producing our movie trailer, it was important as a group we agreed on who our target audience were going to be. By picking a target audience meant it would allow us to directly target a specific audience, trying to fill our trailer with things that would interest that audience.
We agreed to target 16-24 year olds, who are interested in the horror genre. We aimed for an age range around ours as it would be easier for us to relate to them.

So after agreeing on everything we had to do some primary research, I decided for my primary research to use a questionnaire. I chose a questionnaire because I have worked with questionnaires in the past and believe it is the easiest way to collect and analyse peoples opinions.

I decided to hand out a questionnaire to 25 people from my school, family members and friends outside of school, this allowed me to get a large variety of peoples opinions to what could be included in our final piece.

Questionnaire

"Do you regularly watch films?"

Yes - 22
No - 3

"What is you preferred genre?"

Horror - 6
Romantic Comedy - 4
Comedy - 8
Thriller - 5
Science Fiction - 2

"How do you usually watch the films?"

Cinema - 17
Home - 6
Other - 2

"When you do visit the cinema, do you pay attention to the trailers?"

Yes - 20
No - 5

"Do you think trailers are a good way of allowing people to get a feel for a film that hasn't been released?"

Yes - 11
No - 14

"Have you ever used the internet to research a film, or even view it?"

Yes - 17
No - 8

After looking at my results I feel the majority of people are more interested in just watching the actual film rather than the trailers, however this may have something to do with their age, this will only drive me to try and produce a trailer that people are interested in rather than just ignore it. I also think people don't realise how much they can actually get from the interent concearning films in their own home from using their internet.